If a car is not sold at the auction, it is often the result of an unrealistic reserve price. Under these circumstances we recommend that the car is registered again with a lower reserve price. We do not recommend that it is registered with an unchanged reserve price. Our experience has shown that: The lower the reserve price, the higher the level of dealer interest - this is due to bidders misconception that their chances of purchasing the vehicle are escalated. In reality their chances of purchasing at a lower price decline. Bidding activity increases due to like minded dealers also wishing to purchase the car at a lower price, this has the reverse effect, driving the sale price up. You receive the best price the first time the car is registered for auction - this is because many dealers will not allocate time bidding on the same car repeatedly. If they feel the reserve price was unreasonable in the first place, they tend to ignore the same car in subsequent auctions. It is therefore important to lower the reserve price when registering a car again. The dealers cannot see the sum of your new reserve price but they can see that it has been reduced which increases their willingness to place a bid. If you did not have clear pictures of the car, along with close-ups of any defects, we recommend that you add these to your description, as this will inform dealers of the overall condition of the vehicle when placing a bid.
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